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Explore My Story! Get inspired by my journey!

Greetings! My name is Toya, and I am the owner of Holics Beauty. Initially launched as Lipoholics Cosmetics in 2020, I focused on lip products such as lipstick, lip gloss, and lip scrubs. However, during the pandemic, I shifted my focus to what was needed in the beauty industry. As a result, I've expanded my product line to include body butters, extended bonnets, our viral Lash Buddy, eye lashes, and the Nimble comb hair straightener attachment. My brand unexpectedly became an internationally known 6-figure brand, leading me to re-brand as Holics Beauty in 2023. Today, the "I" is now "we" as my team and I are trendsetters, supplying the hottest and most useful beauty tools on the market.

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